The KAITEKI Challenge

With Greentown Labs and Mitsubishi Chemical Holdings Corporation

Mitsubishi Chemical logo

About the program

The Greentown Labs KAITEKI Challenge, in partnership with Mitsubishi Chemical Holdings Corporation (MCHC), is focused on innovations that will enable sustainable consumption in daily life. This six-month program will foster collaboration between MCHC and startups innovating in proteins, plastics, and packaging, with the goal of accelerating much-needed climatetech solutions.

The KAITEKI Challenge is part of Greentown Launch, Greentown’s flagship corporate partnerships accelerator, which enables forward-thinking corporates to mobilize the climatetech ecosystem to advance their sustainability goals, super-charge their external innovation strategies, and forge meaningful partnerships with industry-disrupting startups.

During months of workshops and frequent touch points between MCHC and the selected startups, program participants will receive extensive mentoring, business training, and access to resources to advance their technological and commercial development, working toward mutually agreed upon goals in cooperation with MCHC. The program gives participants a unique window into MCHC’s inner workings—which invariably helps scaling startups understand how to pursue partnership.

Join us at the KAITEKI Challenge Kickoff

After receiving 115 applications from startups around the world, MCHC and Greentown have invited the program finalists to pitch at the KAITEKI Challenge Kickoff Event. Come hear from entrepreneurs on the cutting-edge of sustainable proteins, plastics, and packaging consumption before the program participants are announced in May!

What is KAITEKI?

“KAITEKI” literally translates to “comfort” or “wellbeing” in Japanese, but to MCHC, it means much more. Since 2011, MCHC has approached its businesses through a sustainability lens, defining success not just in terms of the next quarter or even the next decade, but in terms of the next century. For MCHC, KAITEKI means “the sustainable wellbeing of people, society, and planet Earth.”