We take startups and corporates from first meeting to first contract.
Greentown Launch, Greentown Labs’ flagship corporate partnerships accelerator, enables forward-thinking corporates to mobilize the cleantech ecosystem to advance their sustainability goals, super-charge their external innovation strategies, and forge meaningful partnerships with industry-disrupting startups. The Launch team works closely with a corporate to craft a customized program, drawing on a proven roadmap rooted in coaching the startups and the corporate toward mutually beneficial partnerships.
Greentown Launch has a demonstrated track record: startups and corporates have signed 23 contracts over the accelerator’s seven programs. These collaborations have taken the form of pilots, licensing agreements, investments, joint development agreements, and more.
Carbon to Value Initiative
The three-year Carbon to Value (C2V) Initiative—a partnership among Greentown Labs, Urban Future Lab, and the Fraunhofer USA TechBridge Program—is creating a first-of-its-kind collaborative ecosystem for carbontech startups and leading corporations with the end goal of making carbontech cost effective and achieving its deployment at scale.
A select group of corporate, academic, and government thought leaders have come together to form the Carbontech Leadership Council (CLC) to foster commercialization opportunities and to identify avenues for technology validation, testing, and demonstration.
The KAITEKI Challenge
The Greentown Labs KAITEKI Challenge, in partnership with Mitsubishi Chemical Holdings Corporation (MCHC), is focused on innovations that will enable sustainable consumption in daily life. This six-month program will foster collaboration between MCHC and startups innovating in proteins, plastics, and packaging, with the goal of accelerating much-needed climatetech solutions.
Stay tuned—the participating startups will be announced in May!
The Launch Process
During months of workshops and frequent touch points between the corporate and the startups, program participants receive extensive mentoring, business training, and access to resources to advance their technological and commercial development, working toward mutually agreed upon goals in cooperation with the corporate. The program gives startups a unique window into the corporations’ inner workings—which invariably helps scaling startups understand how to pursue partnership.
“Nothing spurs actual action more quickly than doing a challenge—not just having a framework or a strategy, but putting a problem statement out there. Greentown is a very unique partner, and so we have a lot of great things to say about how much the facilitation provided by Greentown Labs and the program makes it easier for us to plug-and-play into a startup ecosystem, in a way that we might not otherwise have the infrastructure to do. This is a great example of a multi-stakeholder approach.”
Corporate-Startup Collaboration: The Bold Ideas Challenge (2018)
Titan Advanced Energy Solutions borrows principles from astrophysics to create a battery management system that is faster, more accurate, and less expensive than the current standard.
The Bold Ideas Challenge was a platform for the startup and corporate to thoroughly explore both how Titan could position its ground-breaking battery management system to best suit Schneider Electric’s needs and how Schneider Electric could orient itself to take full advantage of Titan’s technology. During this time, the startup and corporate spent significant time learning about each other and setting goals together. rnrnUltimately, they identified energy storage as their value proposition, and Schneider Electric co-led Titan’s $10 million Series A.
Corporate-Startup Collaboration: The InNOVAte 2019 Challenge
Inovues’ non-disruptive window retrofit system improves existing buildings’ energy efficiency. It can increase window insulation by up to tenfold and reduce energy consumption by up to 40 percent.
Inovues installed its window retrofit system at Saint-Gobain’s North America Research Center.