Greentown Launch

We take startups and corporates from first meeting to first contract.

Greentown Launch, Greentown Labs’ flagship corporate partnerships accelerator, enables forward-thinking corporates to mobilize the cleantech ecosystem to advance their sustainability goals, super-charge their external innovation strategies, and forge meaningful partnerships with industry-disrupting startups. The Launch team works closely with a corporate to craft a customized program, drawing on a proven roadmap rooted in coaching the startups and the corporate toward mutually beneficial partnerships.

Greentown Launch has a demonstrated track record: startups and corporates have signed 23 contracts over the accelerator’s seven programs. These collaborations have taken the form of pilots, licensing agreements, investments, joint development agreements, and more.

Active Programs

Offshore Wind Challenge

Vineyard Wind and Greentown Labs have partnered to launch the Offshore Wind Challenge, a partnerships accelerator program supporting innovations in the responsible development of offshore wind energy. The Offshore Wind Challenge, which is supported by the Massachusetts Clean Energy Center, is focused on advances in marine mammal monitoring, specifically for data collection, transmission, and analysis. 

Bold Ideas 2020

Bold Ideas 2020 is focused on fast-tracking collaboration between Schneider Electric and entrepreneurs innovating in the emerging world of energy storage, specifically around the swift deployment, integration, and operation of energy storage assets. Bold Ideas 2020 follows the success of the first Bold Ideas Challenge, run by Greentown Labs and Schneider Electric from 2018-2019. The Bold Ideas Challenge resulted in Schneider Electric entering into a joint development agreement and investment with Titan Advanced Energy Solutions, whose technology increases charge capacity and battery life.

Carbon to Value Initiative

The three-year Carbon to Value (C2V) Initiative—a partnership among Greentown Labs, Urban Future Lab, and the Fraunhofer USA TechBridge Program—will create a first-of-its-kind collaborative ecosystem for carbontech startups and leading corporations with the end goal of making carbontech cost effective and achieving its deployment at scale.

A select group of corporate, academic, and government thought leaders will be invited to join the program’s Carbontech Leadership Council (CLC) to foster commercialization opportunities and to identify avenues for technology validation, testing, and demonstration. The CLC will be assembled throughout the summer ahead of a global call for carbontech startups this fall.

The Launch Process

During months of workshops and frequent touch points between the corporate and the startups, program participants receive extensive mentoring, business training, and access to resources to advance their technological and commercial development, working toward mutually agreed upon goals in cooperation with the corporate. The program gives startups a unique window into the corporations’ inner workings—which invariably helps scaling startups understand how to pursue partnership.

“Nothing spurs actual action more quickly than doing a challenge—not just having a framework or a strategy, but putting a problem statement out there. Greentown is a very unique partner, and so we have a lot of great things to say about how much the facilitation provided by Greentown Labs and the program makes it easier for us to plug-and-play into a startup ecosystem, in a way that we might not otherwise have the infrastructure to do. This is a great example of a multi-stakeholder approach.”

Mitchell Toomey

Director of Sustainability at BASF

Corporate-Startup Collaboration: The Bold Ideas Challenge (2018)


The Startup

Titan Advanced Energy Solutions borrows principles from astrophysics to create a battery management system that is faster, more accurate, and less expensive than the current standard.

The Partnership

The Bold Ideas Challenge was a platform for the startup and corporate to thoroughly explore both how Titan could position its ground-breaking battery management system to best suit Schneider Electric’s needs and how Schneider Electric could orient itself to take full advantage of Titan’s technology. During this time, the startup and corporate spent significant time learning about each other and setting goals together. Ultimately, they identified energy storage as their value proposition, and Schneider Electric co-led Titan’s $10 million Series A.

Corporate-Startup Collaboration: The InNOVAte 2019 Challenge


The Startup

Inovues’ non-disruptive window retrofit system improves existing buildings’ energy efficiency. It can increase window insulation by up to tenfold and reduce energy consumption by up to 40 percent.

The Partnership

Inovues installed its window retrofit system at Saint-Gobain’s North America Research Center.

Past Launch Programs

Circularity Challenge (2019)

Plastics, energy storage, and recycling value chains

H2 Refuel Accelerator (2019)

Hydrogen infrastructure and supply chain innovations

InNOVAte 2019 Challenge (2019)

The built environment

The Bold Ideas Challenge (2018)

Distributed energy technology

SunRISE II (2017)

Solar materials

SunRISE I (2016)

Solar materials

PROPEL (2015)

Industrial IoT + sensors