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SUMMARY:MarComm Strategies for Attracting Investors\, Customers\, & Partners
DESCRIPTION:REGISTER NOW\n\n\n\n\n\n\n\n\n\n\nJoin FischTank PR and Greentown Labs during Climate Week NYC!\n\n\n\nWhat communications and marketing strategies are climate brands using to attract investors\, customers and partners?Much of the “buzz” surrounding energy tech and sustainability has worn off\, as attention shifts from promise and potential to what is commercially viable and making a difference now. With federal funding having dried up and a policy framework sending headwinds in nearly every direction\, it’s more imperative than ever for energy tech\, sustainability and climate brands to assertively position themselves and their corporate objectives in front of their respective target audiences. This panel will highlight trends in how investors and brands themselves evaluate communications and marketing strategies\, as well as best practices for how climate and energy tech brands can effectively reach investors\, customers\, and partners. Conversation will include: \n\n\n\n\n​How industry terminology and brand messaging has changed\n\n\n\n​What is the role of media relations / engaging journalists? What is the downside?\n\n\n\n​Are events (like Climate Week)\, tradeshows and conferences still valuable as budgets are slashed?\n\n\n\n​What brands are doing it well\n\n\n\n​And more!\n\n\n\n\n​This panel is ideal for founders\, c-suite\, marketing/comms pros\, business development leads and others who are looking to better understand industry trends and learn how to utilize communications and marketing strategies that reach target audiences and stakeholders. \n\n\n\nAgenda\n\n\n\n\n9:30 to 10:00 a.m.: Arrival and Networking\n\n\n\n​10:00 to 10:45 a.m.: Panel Discussion\n\n​Speakers:\n\n​Kellyn Blossom\, Head of Policy and Communications\, Electra\n\n\n\n​Aisling Carlson\, Chief Growth Officer\, Greentown Labs\n\n\n\n​Eric Fischgrund\, Founder\, FischTank PR (moderator)\n\n\n\n​Adam Offitzer\, Director of Brand Marketing and Communications\, Arcadia\n\n\n\n\n\n\n\n​10:45 to 11:00 a.m.: Q&A\n\n\n\n​11:00 to 11:30 a.m. Networking\n\n\n\n\nAbout FischTank PR\n\n\n\n​FischTank PR is a full-service media relations and communications firm serving clients spanning various industries\, including but not limited to cleantech and sustainability\, B2B and emerging technologies\, healthcare and biotech\, real estate and financial services. Incorporating an integrated strategy consisting of media relations\, content writing\, corporate communications\, SEO/ORM\, digital/social media\, and outbound marketing\, FischTank helps clients amplify their message with results that impact their bottom line. For more information\, visit http://www.FischTankPR.com or follow us on Facebook\, LinkedIn\, and Twitter – @Fisch_Tank. \n\n\n\nRegister Now\n\n\n\nIf you have questions or need to request accommodation\, please reach out to Greentown Labs’ Events Manager\, Kelly Wilson (kwilson@greentownlabs.com). \n\n\n\n\n\n\n\n\n\n\n\nPlease note that by registering to attend this event you are accepting these terms: You consent to your name\, title\, and company/organization/university being shared with other event attendees; You consent to your image or likeness being used in content associated with the event; You release Greentown Labs and all partners from any and all liability stemming from any event-related incident. \n\n\n\nVenue Information
URL:https://greentownlabs.com/event/marcomm-strategies-for-attracting-investors-customers-partners/
LOCATION:3 West Club\, 3 W 51st Street\, New York\, New York\, 10019\, United States
CATEGORIES:Ecosystem
ATTACH;FMTTYPE=image/png:https://greentownlabs.com/wp-content/uploads/2025/08/Copy-of-Fischtank-NYC-Climate-Week-Event-1.png
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